Big Brother

Intimate bureaucracies monitor the pulse of the society of the spectacle and the corporatized bureaucracies: economics as in BigBusiness, culture as in Museums and Art Markets, mass media as in Studio Systems and Telecommunication Networks, and politics as in Big Government[1]. Rather than simply mounting a campaign against big conglomerations of business, government, and culture, these artists' networks and their publications use the forms of corporate bureaucracies for intimate ends. Rather than reach the lowest common denominator, they seek to construct what those in the business world would call "niche marketing" to specific demographics. Ironically, the model these artists developed has now become the new mantra of business interest in utilizing the World Wide Web and the Internet, as these technologies allow for very specific niche marketing. It is the very system of the new business model used in Internet marketing that the artists' networks explored, emulated, and resisted. It seems that global capitalism is here to stay. This model is for any Big Business to succeed in this world where the internet never shuts down, i.e., that their "consumers" are constantly engaging in this digital world that promotes spending and acquiring; certain beliefs in America have been replaced for consume, consume, consume; it was once crass to be about this ideology, and now the media and everything around it promotes this type of hyper-consumer-acquring culture.